LO.4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation

 Strategic choices and directions: (Lessons 15-18)

LO.4.1:  The application of Porter's generic strategies and

LO.4.1:  The extended model of Bowman's strategy clock.

LO.4.2:  Hybrid strategy.

LO.4.3:  Diversification.

LO.4.4:  Vertical/horizontal integration.